[Press Release] Formula Drift and BlackVue Sign Three Year Presenting Sponsorship Agreement

Great news to all BlackVue and motorsports fans!

We are delighted to announce our sponsorship of the Formula Drift Championship, the premiere drifting competition taking place from April through October in the USA and Canada. BlackVue will be the presenting sponsor as well as the exclusive onboard and in-car camera sponsor. You will find below the transcript of the official Press Release. We hope you enjoy using BlackVue and don’t forget to follow us on Facebook for the most up-to-date info.

Have a great day, and be safe!

Formula Drift Championship - BlackVue Sponsorship


We pasted below the official Press Release.

Formula DRIFT BlackVue Integrated Logo


Long Beach, Calif. � February, 17, 2016 � Formula DRIFT has announced a new partnership with South Korean based technology company Pittasoft Co., Ltd., owners of the leading dashboard camera brand BlackVue.  The three-year agreement names BlackVue as the “Presenting Sponsor and Official Dashcam” for the Series.

“This new partnership with BlackVue poses very interesting developments for the series,” said Jim Liaw, president and co-founder of Formula DRIFT.  “BlackVue has chosen Formula Drift to be a key partner as it expands its operations in the US. They will leverage the full marketing potential of the series to educate the consumer about the value of dashcams and their cutting edge technology. We are very excited to get working with this new partner and look forward to many more developments over the term of this deal.”

Dashboard cameras have become an integral part of aftermarket automotive upgrades in most parts of the globe and the US is the slated for prime growth in this category. Drivers want the ability to have a video record of traffic accidents, police interactions, and fun moments behind the wheel that only a dashcam can provide.  The ‘Always On’ nature of a dashcam combined with the ‘Internet of Things’ (IoT) technology from BlackVue’s Over The Cloud  system enables in-app viewing of any networked dashboard camera.

“We are dedicated to providing the ultimate vehicle video protection, as well as the possibility for drivers to keep an eye on their car from anywhere with their phone”, said BlackVue founder and CEO, Hyunmin Hur. “As such, we found Formula DRIFT as the perfect venue to connect with car enthusiasts. Plus, motorsports don’t get any cooler than that. We can’t wait for April!”

The first round of the 2016 season kicks off in less than two months. Tickets are now available for Round 1: Streets of Long Beach on April 8-9, including reserved seating, 2-day ticket packages, and VIP tickets. Tickets can be purchased through, Ticketmaster outlets, and the Long Beach Convention Center box office.

For more information visit:


Press/Media Inquiries:

John Pangilinan
[email protected]



Entering its thirteenth season, Formula DRIFT is recognized as the global leader in professional drifting. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver’s driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. For a competition schedule and ticket information, visit:



IMG is a global leader in sports, events, media and fashion, operating in more than 25 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages thousands of live events and branded entertainment experiences annually; and is the world’s largest independent producer and distributor of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, the world’s leading entertainment agency, to form WME | IMG.



BlackVue is a premiere dashcam brand designed and manufactured by Pittasoft Co., Ltd in South Korea since 2007. After introducing groundbreaking Full HD 1-channel and 2-channel Wi-Fi and GPS models to the market, BlackVue is now heralding a new evolution in dashcam technology with the addition of Cloud connectivity. BlackVue Cloud lets users connect to their dashcam from anywhere, anytime, through the Cloud, providing ubiquitous protection to drivers everywhere. For more information on the products and where to find them, visit

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